SEO is an acronym for "Search Engine Optimization." An SEO article refers to content that is written with the goal of increasing the volume of traffic to a particular website from search engines such as Google, Bing, or Yahoo. The more traffic generated from an effective SEO article translates to more business, more readers, or more money for that website.
The building block of any successful SEO article is keyword selection. When choosing keywords for the article, the writer must keep in mind not only the proper keywords to use but also the keywords to avoid. A well-executed SEO article can produce impressive results when it has been targeted toward words that are not extremely competitive. A keen article writer knows there is stiff competition for certain keywords and recognizes the futility in vying for those words. For example, a commonly searched keyword such as "law schools" may not produce optimal results; however, a more focused keyword, "California law schools," would most likely have a greater potential for success.
A successful SEO article results from the delicate blending of science and art. While the primary goal of an SEO article is to cause a website to rank highly in search results via keywords, it also must provide well-written, coherent, and original text for the website. An ineffective article is one that duplicates the content of other articles. Duplicating the article content of other websites is a futile strategy due to the nature of search engines. When a search engine encounters duplicated content, it scopes out the original source of that content. Once credit is given to the original source, copied content will receive no credit. This not only translates to losing traffic to the website, but it can also produce serious problems stemming from copyright violations.
A well-written SEO article will also avoid keyword stuffing and poor content stuffing. Keyword stuffing is a means of filling an article with repetitive keywords in an attempt to drive traffic to a website. Keyword stuffing is not only rather outdated, but it is also a very unethical practice. An acceptable keyword density for an SEO article ranges from 3% to 5%. In other words, for every 100 written words, the keyword should be used between 3 to 5 times. Incidentally, the recommended length of an SEO article is between 250 and 500 words.
Finally, profitable SEO articles are very well written. Thoughtful articles create confidence in the website and can result in increased website traffic as blogs or other websites link back to them. This can, in turn, dramatically increase search engine ratings. An article that is unintelligible or contains misspellings and bad grammar can obviously have very negative results for a website. It screams unprofessionalism and will actually steer traffic away from that site.
Search engine optimization aims to ultimately achieve the goal to getting more visitors to a website by helping it get higher rankings in the major search engines. This simply ensures that internet search engine optimization's goal is to produce a internet site appear on the first pages, if not the initial page of a search done through the search engine.
There are two methods to be capable of geting noticed by search-engines. One is through pay-per-click-advertisements. Among a pay-per-click system that is used by search engines is the Google Adwords system. It has generated a hype and it has given Google around 5 billion dollars with regards to revenue each year. Webmasters can place their bids to be shown whenever a keyword is searched with a surfer. The greatest bidders are certain to get their web sites to seem first when the search has been done. The 2nd way of getting high rankings from search engines is through organic searches. Search-engines evaluate internet sites by utilizing what they call “ spiders. ” These programs scan the web sites and collects information regarding them. They then collate the info and pass it on to the internet search engine. This area is primarily the primary arena of search engine optimization. It utilizes a couple of techniques to be capable of geting search engines to list the internet site on high ranks.
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