About Me 0002: Making Money Tips

What made this project so successful? After all, there are other iPod Nano projects. And it's a wristwatch, which even with the addition of a Nano, might not be the coolest or most necessary of accessories.

Bryce Roberts, the Managing Director of O'Reilly AlphaTech Ventures, points to some reasons he's identified that contributed to the success of the Lunatik/TikTok fundraising endeavor. These lessons that can be seen in other successful Kickstarter projects (such as Diaspora), but they're also applicable in many ways to more "traditional" funding efforts.

Tell a personal story

The Lunatik/TikTok "pitch" wasn't a bulleted list of qualifications or clients. Rather, the members of the team "told personal stories that created a connection to the project that had nothing to do with their professional pedigree." While this sort of storytelling doesn't boost their professional credentials, Roberts argues, it does give the entrepreneurs a certain personal authority and helps to connect them to funders and potential funders in a different way.

Roberts argues that the best fundraising pitches always emphasize this personal aspect. "It's a given," he writes, "that if I chose to invest in you I believe I can make money, but there are the intangibles around personality, perspectives, and life experiences that will make a potential funder more likely to want to believe you."

Tell the product's story

If you watch the TikTok video (below), you'll see the product is featured throughout. This demonstrates what the product can do - and that it can do what the startup promises. The video also demonstrates the larger potential of the product. These might be "small, nice little features" that some investors would dismiss. But with the crowdfunding model, the right storytelling around this seems crucial. "The difference between a nano strapped to a wristband and a premium quality, highly designed, customizable piece of wearable technology is simply a matter of how you tell the story."

But even when you aren't using a site like Kickstarter to raise money, it's crucial that your product be front-and-center in your presentations.

Give rewards and issue progress reports

Investors, by definition, invest in order to make a financial return. Nonetheless, argues Roberts, you should offer more than simply the promise of "making money." These sorts of non-financial rewards can be personal and personalized. By design, Kickstarter tells its users, "the best way to inspire support is to offer people great rewards. Everyone loves limited editions, one-of-a-kinds, and fun experiences (parties, screenings, balloon rides!). Spend some time brainstorming your rewards and people will respond. No one needs another coffee mug."

And as your project and your company are constantly evolving, it's good to keep investors and potential investors up-to-date on your progress. In the case of TikTok, the creators even filmed themselves in China when they traveled to the factory where the watch kits were being made. But the same could be said for all funding relationships; keep your investors apprised of "how you're making progress and how your story is continuing to unfold in a big and important way."

Jesus’s birthday is coming up. And you know what he wants for his birthday? Nothing more than for you lose weight and become more attractive. As C.S. Lovett helpfully explains in his 1979 book, Help Lord … The Devil Wants Me Fat!, there’s a simple way to not be so fat: stop eating. Just completely stop. See, it’s not hunger that causes you to eat delicious holiday treats, it’s Satan.

Maybe that seems extreme to you. What about clean, natural, whole foods in their purest forms? you might ask. I eat a raw, macrobiotic, vegan diet, and I feel fantastic, you say. Yap, yap, yap. All I hear is Satan telling filthy lies.

Not convinced? People who own the book and have followed the instructed fast simply rave about it!

This book has to be one of the greatest books written concerning weight loss and how to tear down strongholds that the enemy has built in one's mind by causing one to overeat. By putting thoughts in one's mind to eat when one is not really hungry, the devil deceives unsuspecting Christians by the bondage caused by overeating and not being able to serve the Lord, as one would if he was in better shape. (I didn't word that right but you will understand what I mean if you will buy the book.) … [A]fter reading the book I fasted for 11 complete days and there was nothing to it.

—Ndubusi, on Amazon

Some readers feel so passionately about how this book has changed their lives that they even blog about it on SparkPeople.

Most do not think of overeating as a sin but it's the devil's way of getting control of otherwise good Christians who would never think of sinning in other ways, to destroy themselves, bite by bite. It really doesn't matter whether we are bound by drugs, sex or money, the chains still chain us. In reality it wouldn't matter if we were bound by rope, iron or real chains, if we're bound, we're bound…When you look at it as a battle with Satan, it perks up your soul and helps you to determine not to let him win anymore.

Lovett and his wife, Linda, who did the book’s illustrations, encourage you to win your battle with the devil by thinking of your brain (soul?) as a computer that you can program with visualization. Like this:

Like any war with dark forces, this one will require constant vigilance. Much like Santa Claus, Lucifer sees you and what you eat not just when you are awake, but even when you are sleeping.

So now our plan is in place. Let’s make Jesus happy and stick to our inevitable New Year’s resolutions. Just remember, if you break this diet, there's more at stake than skinny jeans and self esteem. There is your immortal soul.

Merry Christmas!

Previously: Looking Pretty for the Holidays.

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Thursday, 6 January 2011

Making Money Tips

Tell a personal story

Tell the product's story

Give rewards and issue progress reports

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